Caffeinated posts from a copywriter/adgrunt. I write about advertising, design, astronomy, cooking, and pretty much anything else that strikes my fancy, including random bits of reference info for work purposes. You may also know me as 'that other gal' who helps run Adland. | make contact | RSS Feed | ATOM
Tuesday, October 30, 2007
[ Nasty ad stunt ]
+Most disgusting ad stunt.
Friday, October 26, 2007
[ Advertising on The Office ]
+ Last night on The Office, Michael was excited to know Dunder Mifflin bought television ad space in local markets, including Scranton. Michael wanted to create the perfect commercial. Only problem was Michael wasn't seeing eye to eye with guys who were going to be producing the commercial.
Some clips to watch:
There are no bad ideas.
Dunder Mifflin Commercial created by the agency guys.
Michael Scott Director Cut of the ad - actually a better clip of it here.
[ How to be seen in Adland ]
+ Adland gets featured on MarketingSherpa today.
[ Get it all in an Audi ]
+ Oldish Audi commercial - pretty good, although I might argue the "Sportness" use. Granted, it's possible that this was made in a non-English speaking country so that could be why. Even still, the idea is nice.
(via Brandflakesforbreakfast)
Thursday, October 25, 2007
[ Say Anything ]
+ Explaining a career in kickboxing isn't to far off from explaining a career in advertising
Tuesday, October 23, 2007
[ Adland Invites ]
+ Want to watch ads at Adland for free for the next two weeks? I've got invites for the first 10 to contact me. Just send me an email with "Adland Invite" in the subject line.
Monday, October 22, 2007
[ Tiny Toons - Going Up ]
+ I adore this bit. Need to find the "Flush" one too.
[ Online ad spending expected to triple in five years ]
+ Online ad spending expected to triple in five years: "According to a new study by Cambridge-based Forrester Research Inc., the amount of money being set aside for interactive marketing will surge faster than many marketers might have expected -- hitting $61 billion by 2012."
Thursday, October 18, 2007
[ How to Herd Creatives ]
+ Came across some articles via HOW on motivating and rewarding creatives. Definitely worth a read. Motivating Creative Talent(PDF) and Rewarding Creatives.
[ A Few Creative Men ]
+
(via swissmiss)
[ Goodby talk on Digital ]
+ A Goodby Silverstein talk on moving towards becoming a digital agency - watch it here. Run time is about 53 minutes. (hat tip Damiano.
[ Hatch Awards 2007 ]
+ Videos of the Boston Hatch Awards online at the youtube channel.
Wednesday, October 17, 2007
[ From SmashLab's IdeasOnIdeas ]
+The good folks at SmashLab's IdeasonIdeas have sent in a couple links to posts that are definitely worthwhile reads:
Five-Minute Celebrities: We’re taking a brief look at the emergence of personal broadcasting and how some of us are using it to build recognition. Additionally, we ask a couple of questions about what it all adds up to.
It’s not them; it’s us (sometimes): We all love to criticize clients for making bad calls, but what happens when we start to take a little of the blame? At smashLAB, we did just this, and I think we're better-off for having done so.
Tuesday, October 16, 2007
[ Things I'm reading - 10.15.07 ]
+ Disarm 10 difficult client requests.
Brands must embrace disruption.
[ A "post" ]
+ the "blog" of "unnecessary" quotation marks...go, laugh, learn.
[ Taco Fu ]
+ Taco Fu for Taco Bell was put together by Blockdot. It's an arcade-style game where players become experts in the art of "Taco Fu" as they defend their honor -- and their Taco Bell food -- against a hungry horde.
UPDATE 10.17.07: The folks at Blockdot have informed me that the game has had nearly 1 million plays over the past week.
[ Will Ferrell in Good Cop, Bad Cop ]
+
[ Back in action ]
+ For you font nerds: ilovecopperplategothicbold.com.
Watch Vanna White and Pat Sajak talk about fonts.
Check out an interactive Elemental Table of Brand Evolution Terms.
Sunday, October 07, 2007
[ Break time ]
Wednesday, October 03, 2007
[ Mobile advertising truested least ]
+ Do Web Ads Lack Credibility? Survey says...yes.
Tuesday, October 02, 2007
[ Random things I'm looking at ]
+ It's been super busy and I've had little time to post some of the things I've found. Wishing I had more time to post than just the links but this will have to do for now.
Antiticketdonut.com - keeps cops at bay. ;)
New Wacom logo.
Thriving Office for you freelancers who want to sound like you've got more staff.
Flying toaster screensavers for our modern PCs and Mac OSX.
Museum of Forgotten Art Supplies.
Let's create an international world puncutuation day! I had no idea there was one in the US - apparently missed it on Sept 24th.
Internet creators say internet is outdated.
All Bran cereal ad with some nice visual metaphors.
[ Nasty ad stunt ]
+Most disgusting ad stunt.
Friday, October 26, 2007
[ Advertising on The Office ]
+ Last night on The Office, Michael was excited to know Dunder Mifflin bought television ad space in local markets, including Scranton. Michael wanted to create the perfect commercial. Only problem was Michael wasn't seeing eye to eye with guys who were going to be producing the commercial.
Some clips to watch:
There are no bad ideas.
Dunder Mifflin Commercial created by the agency guys.
Michael Scott Director Cut of the ad - actually a better clip of it here.
Labels: adgruntie, commercial, creative, fun, watch
[ How to be seen in Adland ]
+ Adland gets featured on MarketingSherpa today.
[ Get it all in an Audi ]
+ Oldish Audi commercial - pretty good, although I might argue the "Sportness" use. Granted, it's possible that this was made in a non-English speaking country so that could be why. Even still, the idea is nice.
(via Brandflakesforbreakfast)
Labels: ad review, adgruntie, commercial, watch
Thursday, October 25, 2007
[ Say Anything ]
+ Explaining a career in kickboxing isn't to far off from explaining a career in advertising
Labels: adgruntie
Tuesday, October 23, 2007
[ Adland Invites ]
+ Want to watch ads at Adland for free for the next two weeks? I've got invites for the first 10 to contact me. Just send me an email with "Adland Invite" in the subject line.
Monday, October 22, 2007
[ Tiny Toons - Going Up ]
+ I adore this bit. Need to find the "Flush" one too.
[ Online ad spending expected to triple in five years ]
+ Online ad spending expected to triple in five years: "According to a new study by Cambridge-based Forrester Research Inc., the amount of money being set aside for interactive marketing will surge faster than many marketers might have expected -- hitting $61 billion by 2012."
Labels: adgruntie, interactive, trends, work
Thursday, October 18, 2007
[ How to Herd Creatives ]
+ Came across some articles via HOW on motivating and rewarding creatives. Definitely worth a read. Motivating Creative Talent(PDF) and Rewarding Creatives.
Labels: adgruntie, creative, wisdom, work
[ A Few Creative Men ]
+
(via swissmiss)
Labels: adgruntie, creative, fun, watch, work
[ Goodby talk on Digital ]
+ A Goodby Silverstein talk on moving towards becoming a digital agency - watch it here. Run time is about 53 minutes. (hat tip Damiano.
Labels: adbiz, adgruntie, inspiration, interactive, watch, work
[ Hatch Awards 2007 ]
+ Videos of the Boston Hatch Awards online at the youtube channel.
Labels: ad award, adgruntie, watch
Wednesday, October 17, 2007
[ From SmashLab's IdeasOnIdeas ]
+The good folks at SmashLab's IdeasonIdeas have sent in a couple links to posts that are definitely worthwhile reads:
Five-Minute Celebrities: We’re taking a brief look at the emergence of personal broadcasting and how some of us are using it to build recognition. Additionally, we ask a couple of questions about what it all adds up to.
It’s not them; it’s us (sometimes): We all love to criticize clients for making bad calls, but what happens when we start to take a little of the blame? At smashLAB, we did just this, and I think we're better-off for having done so.
Labels: adgruntie, creative, design, links
Tuesday, October 16, 2007
[ Things I'm reading - 10.15.07 ]
+ Disarm 10 difficult client requests.
Brands must embrace disruption.
[ A "post" ]
+ the "blog" of "unnecessary" quotation marks...go, laugh, learn.
[ Taco Fu ]
+ Taco Fu for Taco Bell was put together by Blockdot. It's an arcade-style game where players become experts in the art of "Taco Fu" as they defend their honor -- and their Taco Bell food -- against a hungry horde.
UPDATE 10.17.07: The folks at Blockdot have informed me that the game has had nearly 1 million plays over the past week.
Labels: adgruntie, game, interactive, web
[ Will Ferrell in Good Cop, Bad Cop ]
+
[ Back in action ]
+ For you font nerds: ilovecopperplategothicbold.com.
Watch Vanna White and Pat Sajak talk about fonts.
Check out an interactive Elemental Table of Brand Evolution Terms.
Sunday, October 07, 2007
[ Break time ]
Labels: Cup of Java, site thing
Wednesday, October 03, 2007
[ Mobile advertising truested least ]
+ Do Web Ads Lack Credibility? Survey says...yes.
Nielsen, the parent company of Adweek, Brandweek and Mediaweek, surveyed consumers in 47 markets about their perceptions of different forms of advertising, both traditional and digital. It found that the older forms of ad messages—appearing in newspapers, magazines and on TV—far outscored the most popular forms of Web ads, search links and banner placements.
While 63% said they trust newspaper ads and 56% trusted TV spots and magazine placements, banner ads were trusted by just 26% and search ads by 34%. Even newer forms of digital advertising fared dismally: mobile advertising, forecast to become a huge marketing tactic, was trusted by just 18% of respondents.
The results were not favorable for digital media placements, but other forms of communication fared much better. For example, consumer opinions posted online were trusted by 61% of respondents, and brand Web sites by 60%. The most trusted form of "advertising": recommendations from other consumers, with 78% expressing confidence.
The survey also found consumer-generated media is a potentially powerful way of influencing customers. Globally, 61% said they trusted blogs and other forms of consumer-generated media as reliable sources of information. In North America, 66% said they trusted CGM.
Labels: adgruntie, online advertising, wisdom, work
Tuesday, October 02, 2007
[ Random things I'm looking at ]
+ It's been super busy and I've had little time to post some of the things I've found. Wishing I had more time to post than just the links but this will have to do for now.
Antiticketdonut.com - keeps cops at bay. ;)
New Wacom logo.
Thriving Office for you freelancers who want to sound like you've got more staff.
Flying toaster screensavers for our modern PCs and Mac OSX.
Museum of Forgotten Art Supplies.
Let's create an international world puncutuation day! I had no idea there was one in the US - apparently missed it on Sept 24th.
Internet creators say internet is outdated.
Mr. Roberts's concern over the Internet's infrastructure stretches back years. Even while at ARPAnet, he says he was unsure how long the technology could work, especially since the system didn't ensure that information packets would arrive at their destination. His fears crystallized in the late 1990s when he saw companies begin to use the Internet to make phone calls and consumers begin to dabble in online video.
"The Internet wasn't designed for people to watch television," he says. "I know because I designed it."
In 1998, Mr. Roberts, who worked at several networking start-ups in the 1970s and 1980s after leaving the Defense Department in 1971, founded a start-up called Caspian Networks Inc. He raised $317 million from venture capitalists for Caspian to manufacture the flow-based routers that could analyze Internet traffic and improve how that traffic moved. But the equipment -- priced at about $500,000 per router -- was too expensive for many customers.
Mr. Roberts resigned in 2004 from Caspian; the company closed its doors last year. But the scientist's desire to improve the Web's infrastructure didn't abate. Two months after leaving Caspian, Mr. Roberts founded Anagran in Redwood City, Calif., and raised $22 million in venture funding to continue his work. This time around, he says, Anagran's product is cheaper -- costing just $70,000 -- and there is a more urgent need for such equipment.
"Larry wants to get it right," says Dan Brown, a venture capitalist at ArrowPath Venture Partners in Redwood Shores, Calif., which has invested in Anagran.
Anagran has already picked up customers such as Merit Networks Inc., of Ann Arbor, Mich., a nonprofit organization that builds networks for universities, and the International Center for Advanced Internet Research at Northwestern University. "Larry's equipment is built for the more complex traffic like Internet television," says Jim Chen, assistant director of networking at Northwestern. "It's a perfect fit for us."
All Bran cereal ad with some nice visual metaphors.
Labels: adgruntie, creative, culture, design, fun, interactive, life, trends, work
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keep on using that brain.