Caffeinated posts from a copywriter/adgrunt. I write about advertising, design, astronomy, cooking, and pretty much anything else that strikes my fancy, including random bits of reference info for work purposes. You may also know me as 'that other gal' who helps run Adland. | make contact | RSS Feed | ATOM
[ Copywriter Humor ]
+A copywriter dies and meets Saint Peter in purgatory. Saint Peter offers him a choice between heaven or hell. Thinking on his feet, the copy asks for a chance to see both before he makes a decision. Saint Peter agrees, leads him to a doorway and says;
–"Here's hell. There's a special room just for copywriters."
Peeking inside, the copy sees row upon row of faceless hacks, all scribbling frantically as a giant red devil lays into them with a heavy whip screaming;
–"The presentation's in five minutes! The presentation's in five minutes!”
–"Uhh … better show me heaven," says the copywriter.
Saint Peter then leads him to another door and says;
–"Here's heaven, There's also a special room just for copywriters."
Peering into the second room, the copy again sees row upon row of faceless hacks, all scribbling frantically as a giant red devil lays into them with a heavy whip screaming;
–"The presentation's in five minutes! The presentation's in five minutes!"
The bewildered copywriter turns to Saint Peter and says;
–"But I thought you said that this was heaven?"
Saint Peter answers;
–"Well, up here, the work gets produced."
(found at Kurt Geiger's blog)
Labels: adgruntie, creative, fun
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[ ATHF causes problems in Boston ]
+ An Adult Swim Aqua Teen Hunger Force stunt caused bomb scare and trouble in Boston today. Geez. Boston's Mayor Thomas Menino said: "This is not playing around," said Menino, who added that each individual scare could be punishable by two to three years in prison. Thing is since the LED boards were done by a third party, who gets time in prision? The people at Turner who approved them? The folks who created them?
Granted, it was a gigantic waste of the city's resources both physical and monetary. And it caused a lot of traffic problems as well, although it looked like it had cleared up more or less in time for the evening commuters.
Labels: ad news, adgruntie, local
Tuesday, January 30, 2007
[ Improve your design ]
+Design Sessions
The DesignSessions Community(c) is a social and professional network for people passionate about design. Whether you are a student in an on-ground or online program, or learning on your own, your design work and your learning experience will benefit from peer interaction. We are a worldwide network of design students, faculty, and staff. Membership is free of charge and open to all who want to join.(hat tip SwissMiss)
Labels: design
[ Craft it ]
+ Whipup has a contest to create some crafty thing using recycled goods.
February is officially RECYCLED CRAFTS month.
Make something that utilises pre-used/pre-loved/trash/junk/waste items an interesting creative challenge to get your crafting juices flowing.
Wikipedia defines Recycled as: the reuse of materials that would otherwise be considered waste. Recycled materials can be derived from pre-consumer waste (materials used in manufacturing) or post-consumer waste (materials discarded by the consumer).
Labels: crafty
[ Vista Ad Blitz Set to Begin ]
+ Last night Microsoft launched its advertising for Vista, with an estimated $500 million to spread the word across 20 countries. Last night, Comedy Central had the standup of Demitri Martin, of the Daily Show, sponsored by Vista with some weird old guy in a jump suit talking about Clearification.com.
"The Wow starts now," two years in the making with McCann Worldgroup, encompasses an online consumer-participation promotion themed "Show us your wow" (the winner gets a trip around the world).Demitri also stars in the advertising for this as well, which was a little weird, but not that bad. Right after they showed Martin's standup, they Daily Show was on with Gates as the guest.
But wait there's more!
A human billboard will feature 16 dancers forming the Vista and Microsoft Office icons, and Microsoft Chairman Bill Gates himself will host an invitation-only party in Times Square. A slew of retail promotions are set for Jan. 30 in more than 30 markets around the country and will include Xbox giveaways and school PC-lab makeover sweepstakes, as well as rebates and special deals. Microsoft experts will be on-site to answer questions. Microsoft CEO Steve Ballmer will greet customers at Best Buy in New York.
But it's the TV ads that will garner much of the attention-and inevitably it won't be all good. The spots picture "Wow"-murmuring moments such as a '60s-looking family staring at a black-and-white TV as a rocket blasts into space, a hippie climbing up on scaffolding to look out over the Woodstock crowd, a young boy staring out his window at a early-morning snow-blanketed street, and a man putting down a chunk of rock on the table as those gathered watch the Berlin Wall being torn down on TV. The juxtaposition will provide surefire fodder for the blogosphere.
Basketball superstar LeBron James also lends his celebrity to the ads. In a vignette, he is playing with a group of kids when one breaks in front of him, zipping off and doing fancy dribbles down the court. Mr. James stares after him and says "Wow." At the end of every spot, a man opens his laptop in a darkened office while the voice-over intones, "Every so often you experience something so new, so delightfully unexpected, there's only one word for it."
Labels: ad news, adgruntie, branding, creative
[ MiniCooper Uses Billboards That Know Who You Are ]
+ Where billboards know your name...it's neat from a media standpoint and a little creepy from a privacy angle.
Labels: ad news, adgruntie, media
Monday, January 29, 2007
[ Office Max Helping Hand and Pimp ]
+ Office Max's new ad campaign with the helping hand seems like such an obvious response to Staples' "Easy Button" popularity.
There are some new ads out though for Office Max's ImPress Print Doc service. See one of the spots below. A bit of a risky take for an Office Supply store, unsure if this is only intended for online or if it's on air as well.
Pimp-styling:
There are also related games to play at Office Max Arcade, which I'm sure follows the popularity of the holiday game sites they had created.
Labels: ad review, adgruntie, commercial, online advertising, watch, web
Friday, January 26, 2007
[ Updated Super Bowl XLI Commerical Spoiler ]
+ I updated the Super Bowl XLI Commercial Spoiler over at Adland. If you want to see the most comprehensive listing of advertisers bound for airtime during the game, go check it out. :)
Labels: ad news, adgruntie, Super Bowl 07
[ Things with Needle & Thread ]
+ I started a crafty project a while ago, and found these sites to be helpful.
Sharon B's Dictionary of Stitches
Joanna's Embroidery Stitch Diagrams
Embrioder's Guide Stitch Index
Classic Stitches Magazine Online Glossary
Hand Embroidery Patterns, there's also a ton of good stuff at the same site.
Labels: crafty, creative, fun, life
Thursday, January 25, 2007
[ Dangers of Microwaving Your Sponge ]
+ CNN reports new reports about a study that found microwave ovens can be used to sterilize kitchen sponges sent people hurrying to test the idea this week -- with sometimes disastrous results. This knowledge has been floating around for a while. But apparently the folks at the university had left out one key component to not burning down your home while killing off sponge germs - wet the thing before nuking!
The university issued the following advisory: "To guard against the risk of fire, people who wish to sterilize their sponges at home must ensure the sponge is completely wet. Two minutes of microwaving is sufficient for most sterilization. Sponges should also have no metallic content. Last, people should be careful when removing the sponge from the microwave as it will be hot."
Labels: culture, life, sidetracks
[ Social Media Opitmization ]
+ Some links to articles on SMO.
5 rules of Social Media Optimization (SMO)
Social Medial Articles
10 Remarkably Effective Strategies for Driving Traffic
Tuesday, January 23, 2007
[ Garmin heads to Super Bowl XLI ]
+ Garmin will make its first Super Bowl commercial appearance this year sometime during the second quarter by Fallon, Minneapolis. The Garmin Blog has been posting on behind-the-scenes of
Edited 1/25: Confusion of information. Thanks to GarminBlog for clarification.
Labels: ad news, adgruntie, Super Bowl 07
[ Onitsuka Tiger ad - "Made of Japan" ]
+ Strawberry Frog, Amsterdam has launched a new online ad for Onitsuka Tiger.
The 'Made of Japan' campaign centres around the construction of a giant sculpture of an Onitsuka Tiger trainer; consumers will be able to view a 30-second film on the sculpture by visiting OnitsukaTiger.com.You can view the ad and sculpture here.
The construction, which will be exhibited across Europe this year, is made up of items and icons associated with Japan.
Labels: ad news, adgruntie, watch, web
Monday, January 22, 2007
[ Make the State of the Union worth watching ]
+ George W Bush State of the Union 2007 Drinking Game. Hah!
(via Leslie)
[ Slate noticed Tampax non-feature push too ]
+ I while ago I ask why Tampax was touting lame features in their new advertising, such as "no slip grip". Recently, Slate reviewed the ads campaign as well.
Of course, every brand also touts its superior technology. Elkinton can talk for hours about "tapered applicator barrels" and "a finger grip with flared grooves" and a "unique, double-layer, folded pledget." The other tampons play this game, too. I'm in no position to comment, but my sources assure me these high-tech applicator distinctions are fairly meaningless. In fact, one brand, o.b., has bowed out of the applicator race altogether, instead making its lack of an applicator its central selling point: "You control where it goes and place it where it fits just right for you."
[ Too bad this didn't stay in Vegas ]
+ People who shouldn't cover AC/DC: Celine Dion.
(via kottke.org)
Labels: sidetracks, watch
[ C-G NFL Super Bowl Spot ]
+ Looks like the NFL has chosen their winner for the consumer-generated ad contest. Gino Bona is a sales director at a Portland, Maine, marketing firm.
Labels: adgruntie, consumer-generated, Super Bowl 07
[ Cingular=AT&T ]
+ So Cingular is becoming AT&T, again, and the rebranding process has begun. Steven Colbert gives a summary of the history up to now.
Labels: ad news, adgruntie, branding, watch
Friday, January 19, 2007
[ Super Bowl XLI Spoiler Alert ]
+ Super Bowl XLI Spoiler - ah yes, let the fun begin!
Labels: ad news, adgruntie, Super Bowl 07
[ Shatner - The Negotiator ]
+ Two new Priceline spots featuring Shatner from Butler, Shine, Stern & Partners show Shatner as a semi-super hero with an "hotline" for appeals to find cheap travel deals in his lair decked out in 60s/70s style. Naughty is pretty funny. So is Dad - "I did zap your daddy". Hah!
Great refreshing way to use Shatner. And I think it is pretty obvious they are going after the traveling gnome by taking this direction.
View spots here.
Labels: ad review, adgruntie, commercial, watch
[ LeBron Joins Sublymonal Campaign ]
+ LeBron James stars in this spot for Sprite's Sublymonal campaign. Weird masks.
Labels: adgruntie, commercial, fun, watch
[ Truth and Accuracy Standards for All Ads ]
+ All ads, even on youtube, must follow the rules for truth and accuracy, the National Advertising Division of the Council of Better Business Bureaus ruled in a decision released Thursday.
The ruling marked the first time the NAD--the investigative arm of the ad industry's self-policing operation--considered claims of false advertising on video-sharing sites.
"This case establishes a precedent," Andrea Levine, the director of NAD, said in a statement e-mailed to OnlineMediaDaily. "When an advertiser places a video on a site like YouTube and uses it, either to make claims about its own product or to compare its product to a competitor's product, those claims are advertising claims and, by law, require substantiation."
[ Bad banner ads appeal, apparently ]
+ The NYTimes does a write up of LowerMyBills.com, who spent $74.6 million on their online advertising in the first 11 months of 2006, according to TNS Media Intelligence.
The article goes on to talk about the success of clicks the banners achieve and getting people to fill out forms. Although:
LowerMyBills, which is based in Santa Monica, Calif., declined to say exactly how effective its ads are, and it seemed eager to prevent that information from becoming public. After Ms. Uhll spoke to a reporter, she said, the company sent her two e-mail messages and a formal legal letter, warning of her continued obligations and saying it was "extremely sensitive to the disclosure of confidential information."Even more frightening:
"The ads are like a Monty Python sketch," said Dev Ravindran, a software developer from Jersey City who created a blog to track and humorously critique the ads (lowermybillswatch.blogspot.com). "Some of them are so out of the blue they make no sense."Who are these people???
Roger Cadenhead, an author and blogger, resorted to tinkering with his computer to block all ads from the company. "I was trying to read a news article and realized the dancing mortgage people were eliminating all rational thought from my brain," he said.
Labels: adgruntie, online advertising
[ Cliff Freeman Spoof Pitch Documentary ]
+
(found via Brand New)
Thursday, January 18, 2007
[ Typo Venn Diagram ]
Labels: fun, sidetracks
[ New Blistex work from Head Gear Animation ]
+ Check out Head Gear Animation's new work for Blistex. Has a great feel to it. (Hat tip: FEED)
Labels: adgruntie, commercial, watch
[ Ad placement nothing to sneeze at ]
+ Ads on tissue boxes in schools.
"Schools need everything and tissues are no exception. Our partnership with AdPack provides a win-win solution for our partners and marketers," said Jeremy Weiner, president and chief executive officer, Zim2. "Advertisers are constantly looking to get the most for their budgets, but are often faced with major constraints when it comes to marketing in the classroom. Working with AdPack, Zim2 offers advertisers a cost-effective and useful product in a highly desirable environment."
"AdPack's products are an essential school supply and are ideal for any classroom environment. Everyone uses them," said Michael J. Ayer, vice president, sales and marketing, AdPack USA. "With that, we can get messages of encouragement into the hands of high school students on the importance of graduation. Unlike traditional flyers or direct mail pieces, our products are not discarded until the tissues run out, giving campaigns repeat exposure."
Labels: adcreep, adgruntie, media
Wednesday, January 17, 2007
[ Classic Python Translated ]
+ My Hovercraft is full of eels in various languages - just in case! (Via Kottke.org)
Labels: fun, sidetracks
[ Timewarp - 1950's Dial soap commercial ]
+ People who like people like Dial.
See the vintage Dial spot here.
I find it amusing that the more you look back at vintage/old skool ads, the more you see the use of "scientific" sounding words. Like this ad- "Dial with AT-7". WTF is AT-7? Sounds like an type of fighter jet or something. ;)
Labels: adgruntie, classic ad, commercial, watch
[ Timewarp - 1966 Lux soap commercial ]
+ Starring Elizabeth Montgomery of Bewitched
Labels: adgruntie, classic ad, commercial, watch
[ Timewarp - 1980's FedEx commercial ]
+ Classic!
Labels: adgruntie, commercial, watch
[ Timewarp - 1985 Wendy's commercial ]
+ Soviet Fashion Show
Labels: adgruntie, commercial, watch
[ Captain Morgan Bar Ad ]
+ A Captain Morgan commercial that's getting a lot of air time lately has a woman calling her beau to check up on him. He's in a bar but told her he was too sick to go to her cousin's wedding. The entire bar helps him cover his ass when he claims the bar sounds she's hearing are just the TV. It's a good spot but what drives me batty every time I see it is the fact that his girlfriend is standing next to a framed picture of a bride. Now, I've never been to a wedding where there were pictures of the bride in her wedding dress up and around the reception. I'm guessing this is the "just to ensure you get that she's at a wedding, in case you have the volume down" or something. See the spot below:
Labels: ad review, adgruntie, commercial, watch
[ Sprite, Rappers & Voltron? ]
+ Sorta strange combination here...with Japanese subtitles, so possibly aired there? Not sure. Anyway, the vid below has a few spots all together.
Labels: adgruntie, commercial, watch
[ KFed comes at you fast for Nationwide ]
+ Federline has signed on to appear in Nationwide's 2nd ever Super Bowl ad. Their first SB spot featured Fabio.
"No one has personified 'Life Comes at You Fast' in the media better than Kevin Federline," said Steven Schreibman, vice president of advertising and brand management for Nationwide. "We're using humor and a celebrity to get people's attention and cut through the clutter."The 30-second spot will first be up on the Nationwide website Jan. 29 and it will also air during the third quarter of the Super Bowl on Feb. 4th.
In the ad, Federline is seen starring in a rap video, surrounded by beautiful women and expensive clothing, jewelry and cars. It then cuts to him working at a fast-food restaurant.
Labels: adgruntie, Super Bowl 07
[ Likemind Bos ]
+ Looking to enjoy a freshly brewed cup of bean juice with a side of conversation? Stop by the first Boston Likemind gathering, 8am this Friday (Jan 19th)at the Starbucks on 755 Boylston Street. Gareth Kay of Brand New (and Modernista) and Stephanie Rogers of CultureJunkie(and PARTNERS+simons) will be hosting the event. It will continue to be held the 3rd Friday of every month.
Labels: coffee, local, networking
Tuesday, January 16, 2007
[ Moving up the blog ]
+ As the three of you that read this blog regularly may have noticed, I've now got tagging/labels/whatever now. I've bitten the bullet and decided to make the move to beta blogger or whatever it's called now. I was very hesitent because I need to totally reformat my layout to make it compatible with their new way of generating things. And right now, work has been rather busy and I just don't have the time to play and tinker. So, if things look a bit wonky for a bit, you now know why. And, as they say, knowledge is power. So I've just empowered you! Bonus! ;)
Labels: Cup of Java, site thing
[ Shine walks from GoDaddy ]
+ Shine Advertising, a Madison, Wisconsin ad agency, is dropping its contract to produce Super Bowl commercials for GoDaddy.com.
The agency will only say that "creative differences" caused it to back away from the high-profile assignment. Only last month did the agency win the account. At the time of the win, Shine said the campaign would follow "in the GoDaddy tradition" and would be fun, sexy and slightly inappropriate.
Labels: adgruntie, Super Bowl 07
Saturday, January 13, 2007
[ One runner up in Dorito's Super Bowl ad ]
+ One of the runner's up for Dorito's consumer-generated Super Bowl ad is featured in this article. It tells how he came up with the idea, etc. The winning ad will air during the first commercial break after the opening kickoff. Here's the concept:
In the 30-second spot, a rock climber scaling a cliff takes a break to munch on some nacho cheese Doritos. He sets the chips down on a ledge and sits in his harness, but the bolt holding his rope in place begins to slip.
It abruptly falls out, and the climber lunges and grabs hold of a rock - incidentally, right next to the bag of chips. As his hand slips, and it dawns on the climber that he's moments away from falling, he grabs the bag of chips before slipping and falling to his apparent death.
As he falls, the climber - played by Cicon - spends his last moments munching frantically on the chips.
Right before hitting the ground, the ad cuts to the climber, nervous and sweating, waking from a dream. Relieved, the character lies back in bed and reaches for a bag of nacho-cheese Doritos on his nightstand.
"You're OK," he says as he looks at the chips, and stuffs a handful in his mouth.
The ad took 50 to 60 hours to produce and cost only $150, Cicon said. Originally, the climber fell to his death at the end of the commercial, but his wife felt that was too grim, and proposed the dream ending.The article states he was "often so focused that he neglected family and work duties, Cicon worked sometimes 16-hour days for 10 weeks, submitting one Doritos ad per week." Cicon is one of the five finalists, winning a $10,000 prize and a free Super Bowl trip to Miami for him and his wife. Voters will be able to pick their favorite of the 5 online through Jan. 19.
Labels: adgruntie, consumer-generated, Super Bowl 07
Thursday, January 11, 2007
[ :: adgruntie :: Febreze wants consumer spokesperson ]
+ Febreze has an open call to look for a consumer to be the new face of its next ad campaign.
People interested in auditioning will be asked to do what Sabbia called their "best freshness lover impersonations." For Febreze a freshness lover is what other companies would call a heavy user. They "are people who just can't get enough of it," said Sabbia. "They spray their couches and rugs with fabric spray. They are constantly spraying fresheners in the air and use electric air fresheners to scent each room."
Labels: ad news, adgruntie, consumer-generated
[ :: adgruntie :: Pizza Hut takes on competition directly ]
+ Pizza Hut's new ads go after Dominos/Papa Johns. I wish there was a Pizza Hut near me. I like their pizza. It's funny. I don't think there are any Papa John's in this area - I've never seen one at least, although we do get bombarded by their ads. Ads created by BBDO NY. Pizza Hut will also be back for a pre-Super Bowl kickoff ad push featuring attention-getting celebrities like Jessica Simpson and the Muppets.
There does seem to be more of a trend of late to take on the competition directly in advertising, like the Alltel ad campaign, among others.
Labels: ad news, adgruntie, branding
[ :: adgruntie :: Orville is coming back! ]
+ OMG! They're bringing Orville back from the dead! Monday during the Golden Globes a new ad campaign from CP+B will break featuring a digitally recreated Orville Redenbacher, who died in 1995. The spot is directed by David Fincher.
Labels: ad news, adgruntie, branding
[ :: adgruntie :: HHCC brings it back ]
+ Hill Holliday wins back some banking biz from Bank of America. Nice. They need that. Good job folks. HHCC will handle the marketing chores for Bank of America's global wealth and investment management division.
Wednesday, January 10, 2007
[ :: adgruntie :: Dove goes consumer-generated ]
+ Dove wants you to create their next ad. The spot will air during the Academy Awards.
Labels: ad news, adgruntie, consumer-generated
Monday, January 08, 2007
[ :: adgruntie :: TVs get gender specific in Sony ads ]
+ Slate gives Sony's new ads a C-. I'm not sure if they even deserve that high of a grade. The whole "The first television for men and women" tagline is just inane and has irked me since it began running. So only men care about the technical aspects and only women care about how it looks? Please. Seriously, have you ever heard of a gender specific tv? It's like they took the stats from the brief and just shoehorned them into the creative. The whole idea of what makes it for a man and woman is also never really explained or explored in the ads either. Falls flat really. The spots are directed well but that's about it.
Labels: ad news, adgruntie, branding
[ :: adgruntie :: Ad Age gives agency of the year to consumers ]
+ Oooh look, Ad Age steals from Time Magazine!
Labels: ad news, adgruntie, consumer-generated
Thursday, January 04, 2007
[ :: sidetracks :: Fun little vid ]
+ Neat animation done on whiteboard.
Wednesday, January 03, 2007
[ :: adgruntie :: Flesh out vs. Flush out ]
+ All too often I've heard the phrase "flush out an idea" or concept uttered by suits and creatives alike. Flush...as in down the toilet. The phrase these folks are searching for is flesh out, meaning to elaborate: add details, as to an account or idea; clarify the meaning of and discourse in a learned way.
Flush on its own can mean to flower or bloom or to clean out (such as flush the pipeline), but that is not the connotation when used with "out", especially in the creative and business world. In the verb tense, as it's being used in "flush out", the dictionary only gives the follow definitions for flush as verb:
v. intr.
1. To turn red, as from fever, embarrassment, or strong emotion; blush.
2. To glow, especially with a reddish color: The sky flushed pink at dawn.
3. To flow suddenly and abundantly, as from containment; flood.
4. To be emptied or cleaned by a rapid flow of water, as a toilet.
v. tr.
1. To cause to redden or glow.
2. To excite or elate: The team was flushed with the success of victory.
3.
1. To clean, rinse, or empty with a rapid flow of a liquid, especially water: flush a toilet; flush a wound with iodine.
2. To remove or eliminate by or as if by flushing: "The weakness in demand and productivity will at least ... flush out some of the inflation premium that has been built into interest rates" (Fortune).
So, please stop using "flush out" unless you're talking about a client not approving an ad or something along those lines.
[ :: adgruntie :: Something to sneeze at ]
+ AdPackUSA is asking creatives to come up with a package design for tissue pack marketing. First place gets $5,000 and a 10,000 run of the winning promotional campaign. More info at the above link.
Labels: ad news, adcreep, adgruntie, media
[ :: adgruntie :: How and why peeps find CPG online ]
+ A new report from iCrossing focuses on how and why Americans find CPG products online.
[ :: sidetracks :: Irish Drinking Songs for Cat Lovers! ]
+ Came across this in a podcast of Irish and Celtic music: Irish and Celtic Music Podcast - Irish Music Podcast #4
There's a website for it here. And you can listen and download some mp3s here.
Labels: fun
[ :: adgruntie :: Oh the irony! ]
+ This morning I came across an article on poor writing in business, but it contained errors of its own! Was it meant to be ironic?
The article claims "Poor spelling, Bad Grammar can Harm Career". Um, ok, but what's up with the random capitalization there?
There's a few other things, some in quotes, but one big faux pax is the incorrect spelling of BlackBerry, which can be found simply by throwing Black Berry into google.
Labels: copy
Monday, January 01, 2007
[ :: COJ :: 2007 begins ]
+ Happy New Year!
What's In and Out in '07
Labels: culture
Cup of Java © 2002-2009
keep on using that brain.