Caffeinated posts from a copywriter/adgrunt. I write about advertising, design, astronomy, cooking, and pretty much anything else that strikes my fancy, including random bits of reference info for work purposes. You may also know me as 'that other gal' who helps run Adland. | make contact | RSS Feed | ATOM
Saturday, September 01, 2007
[ Interactive marketing to moms ]
+ Marketing To Women Online.
Alpha Moms become top trendsetters.
Email Marketing to Moms.
Marketing to Moms - When trying to reach the "Mommy Market," keep their busy schedules and individuality in mind.
Get to the point when marketing to moms.
[ Interactive marketing to moms ]
+ Marketing To Women Online.
Alpha Moms become top trendsetters.
Email Marketing to Moms.
The combined study found that 69 percent of online moms subscribe to 1 to 5 retail emails. The study also reported that 86 percent subscribe for discounts and coupons. Also, online moms are more likely to click through emails that include product pricing (62 percent) and photos (61 percent).
"With 75 million Moms in the United States influencing 80 percent of consumer household purchasing decisions, it's critical that retailers understand how to gain the trust of Moms and deliver value through the email marketing channel," says Kevin Burke, president, Lucid Marketing
Marketing to Moms - When trying to reach the "Mommy Market," keep their busy schedules and individuality in mind.
Get to the point when marketing to moms.
Labels: adgruntie, online advertising, reference, wisdom, work
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