Caffeinated posts from a copywriter/adgrunt. I write about advertising, design, astronomy, cooking, and pretty much anything else that strikes my fancy, including random bits of reference info for work purposes. You may also know me as 'that other gal' who helps run Adland. | make contact | RSS Feed | ATOM
Thursday, April 26, 2007
[ This could be the best landing page ever! ]
+ brandflakesforbreakfast points to a post by usermonkey who clicked on a nicely designed WaMu banner ad and ended up at the landing page below. I LOVE this. Absolutely fantastic. This might be the best landing page I've ever seen...so far.
After you see the above, the block flips around to show more information. When you scroll over the various reasons, more copy "types" out underneath.
This is more great work for this brand. I have to say WaMu's advertising of late has been my favorite bank advertising by far. They aren't afraid to give their bank a human face and use humor well.
So often companies in the corporate world are afraid to take this route. It's refreshing and as darryl at brandflakesforbreakfast says "Acknowledging an ad campaign as an ad campaign takes the edge off the sell." From their tv spots to their interactive work, they definitely do have a nicely cohesive campaign that resonates and entertains while informing. Bravo!
UPDATE: I finally have the info for who is responisble for this work. Avenue A | Razorfish is doing the online creative for WaMu and copywriter Jenn's F-blog gives the inside scoop on the project as well as listing the different banner ads and other bits and pieces. Thanks for posting that Jenn!
[ This could be the best landing page ever! ]
+ brandflakesforbreakfast points to a post by usermonkey who clicked on a nicely designed WaMu banner ad and ended up at the landing page below. I LOVE this. Absolutely fantastic. This might be the best landing page I've ever seen...so far.
After you see the above, the block flips around to show more information. When you scroll over the various reasons, more copy "types" out underneath.
This is more great work for this brand. I have to say WaMu's advertising of late has been my favorite bank advertising by far. They aren't afraid to give their bank a human face and use humor well.
So often companies in the corporate world are afraid to take this route. It's refreshing and as darryl at brandflakesforbreakfast says "Acknowledging an ad campaign as an ad campaign takes the edge off the sell." From their tv spots to their interactive work, they definitely do have a nicely cohesive campaign that resonates and entertains while informing. Bravo!
UPDATE: I finally have the info for who is responisble for this work. Avenue A | Razorfish is doing the online creative for WaMu and copywriter Jenn's F-blog gives the inside scoop on the project as well as listing the different banner ads and other bits and pieces. Thanks for posting that Jenn!
Labels: ad review, adgruntie, online advertising, web
Cup of Java © 2002-2007
keep on using that brain.