Cup of Java

Caffeinated posts from an ACD/Copywriter. I write about advertising, design, astronomy, cooking, and pretty much anything else that strikes my fancy, including random bits of reference info for work purposes. You may also know me as 'that other gal' who helps run Adland.
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"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
-Leo Burnett

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Friday, January 19, 2007
[ Shatner - The Negotiator ]

+ Two new Priceline spots featuring Shatner from Butler, Shine, Stern & Partners show Shatner as a semi-super hero with an "hotline" for appeals to find cheap travel deals in his lair decked out in 60s/70s style. Naughty is pretty funny. So is Dad - "I did zap your daddy". Hah!

Great refreshing way to use Shatner. And I think it is pretty obvious they are going after the traveling gnome by taking this direction.

View spots here.

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