People interested in auditioning will be asked to do what Sabbia called their "best freshness lover impersonations." For Febreze a freshness lover is what other companies would call a heavy user. They "are people who just can't get enough of it," said Sabbia. "They spray their couches and rugs with fabric spray. They are constantly spraying fresheners in the air and use electric air fresheners to scent each room."
Thursday, January 11, 2007
:: adgruntie :: Febreze wants consumer spokesperson
+ Febreze has an open call to look for a consumer to be the new face of its next ad campaign.