Caffeinated posts from a copywriter/adgrunt. I write about advertising, design, astronomy, cooking, and pretty much anything else that strikes my fancy, including random bits of reference info for work purposes. You may also know me as 'that other gal' who helps run Adland. | make contact | RSS Feed | ATOM
Wednesday, July 28, 2004
[
Hump Day Doldrums ]
+ Art Years has an interesting advertising section on their site.
+ Adforum's forum.
+ Aguilera does Skecher's campaign. More here at Adland.
+ Bud's Real Men Of Genius campaign is about to pass thier 100th radio spot.
+ Daydreaming takes over the new Diesel print advertising campaign, created by KesselsKramer."The agency has created 30 new print ads to promote Diesel's autumn/winter collection and used the images as briefs for 30 creatives to make short films, which are to be hosted on Diesel.com. The advertising campaign will run globally in fashion and lifestyle titles, starting this week. Each of the images uses the idea that anything is possible in the world of daydreaming -- all the models are shown eyes closed and lost in their own worlds, often in surreal situations and positions. Taking up from this point, the short films also feature many surreal images, such as barking grandmothers, antique pornography and people who have animals living inside them."
+ Reason #1 to be careful when using stock photography. Yipes! Wonder if it lead to the Gateway account going into review. ;)
+ The Metropolitan Transportation Authority, the keeper of the region's mass transit system, is exploring selling naming rights to its subway stations, bus lines, bridges and tunnels. "Perhaps the most obvious existing example of a corporate name on a subway station? Times Square, formerly Long Acre Square, renamed in honor of The New York Times a century ago after the company moved its headquarters there."
+ Red Sox's Damon poses for Puma in their latest ads." Martin Bil, creative director at Renegade Marketing in New York, said the quiet way in which Damon does his own thing gives Puma a natural spokesman - distinctive, but not a real character. Bil, who also sports long hair and a beard, "but not the lantern jaw," views the Hello campaign as Puma's effort to "maintain that insider cool hipness without looking like (they're) trying to appeal to everyone all the time." "You have to be very careful when you grow a brand that started out (grassroots). It can very easily seem like you're selling out," he said. Other athletes tapped for the campaign were pro skateboarder Scott Bourne and Jamaican sprinter Usain Bolt, neither of whom is that well-known. Said Puma's Barney Waters: "We don't necessarily look at the statistics as much as the personality of the athlete." "
+ Scot stereotypes in advertising.
+ Buglife, the organisation committed to the preservation of all invertebrates, has hired FCB London to create an integrated campaign to publicise its mission in preventing extinctions. "The campaign's direct element consists of three invoices from bugs. For example, one is from Worm & Son and invites the recipient to donate £25 to Buglife for ploughing the soil allowing penetration of air and water so that fruit and vegetables can grow...An ambient element of the campaign, which will be placed on London pavements, features speech bubbles declaring lines such as "Hello! I'm walking here! I'm walking here!" and "I'd like to see you carry your house around everywhere". There will also be similar street posters and stickers on sandwiches and disposable coffee cups. Real dead insects will be featured in the ambient campaign on posters. Above-the-line work includes a series of billboards, a radio campaign and a print ad featuring the strapline: "Please don't use this newspaper as a weapon.""
Tuesday, July 27, 2004
[ Copy Ploppy ]
+ Adding smell to advertising. Could this be the beginning of smell-o-vision? Just think of the implications this technology *could* have on advertising. If you were selling something like burgers, you could get that grill smell in someone's livingroom, or the smell of baking Cinabuns. For food marketers this seems like it could be a gold mine for them to work on this type of technology.
+ Ad shows coming to a screen near you. Seems like not just us ad grunts like watching ads.
+Fuse parodies two campaigns in one- Apple gets miffed. Shame that this parody does nothing for the Fuse brand. Sure they are trying to create a buzz with the types of images they have in the ads. But as people are confusing the ads with real Apple ads, it's not doing much for their own branding effort. Plus, Fuse is supposed to be a non-mainstream music channel. What's non-mainstream about lighting farts, wanking, and beer bongs? Maybe 10 or 20 years ago it was "shocking" and all. But now it's trite and going to hit a mainstream of young men. Not the non-mainstream they claim they are after. To be fair, they did a nice job on the art direction and design. But their Sally campaign was a lot stronger.
+ TBWA steals from itself? Check out these Badlanders for Sony "Mountain" and Adidas "Carry".
+ Edinburgh's Royal Mile sandwich board advertising problems heat up even more.
+ Undoing of classic brands- namely AT&T. "This increased competition in many industries underscores the new reality that few brands can be all things to all people these days. "The metaphor for American society is no longer the melting pot - it's the quilt," Donatiello said. "People no longer want to watch the same television show or use the same toothpaste." Judy Hopelain, managing partner at Prophet, a San Francisco-based consulting company that focuses on brands, added that big companies with iconic brands "are often too conscious of preserving their fat margins to realize they should be leading change." In fact, for some companies, a strong brand identity has been as much hindrance as help. Smith Corona was a leader in manual typewriters, and Polaroid had a lock on the instant camera market, but both companies wound up in bankruptcy when they could not extricate their identity from antiquated technologies."
+ Cult Brands- BusinessWeek/Interbrand's annual ranking of the world's most valuable brands shows the power of passionate consumers.
Saturday, July 24, 2004
[ Tidbits ]
+ Office Stamps every creative needs. Beautiful.
+ Foil office. It was probably a bit easier to do this cubicle than to do that whole apartment. (hat tip Dab.)
+ God violates Intel trademark. Hah!(hat tip Dab.)
+ Apple.com does an article on CORE, St. Louis. Check out the gallery they put together for some nice design work. And yes, it was all done an a Mac. :)
+ Edinburgh agency, Family, does well, even though they started up as the market was tanking.
Thursday, July 22, 2004
[ Ad mumbo jumbo ]
+ Moveon.org goes after "Fair and Balanced" claims. "The controversial US documentary, Outfoxed, which claims to uncover the Republican bias of Rupert Murdoch's Fox News, has become the top-selling DVD on Amazon.com, as the liberal political campaign behind the film gathers pace in the US. The number one ratings come as the liberal campaigning group MoveOn.org, which contributed £43,000 to Outfoxed's £163,000 budget, took out a full-page advert in the New York Times, declaring: "The Communists had Pravda. Republicans Have Fox". MoveOn and another political organisation, Common Cause, have also called on the US media regulator, the federal trade commission, to investigate whether the Fox News slogan "Fair and Balanced" amounts to deceptive advertising."
+ Saatchi & Saatchi branding executive Brad Stritch rebrands himself for the ladies. Just another reason to love The Onion. :D (hat tip to holger)
+ 25 workplace buzzwords and euphemisms making the rounds in the boardrooms and cubilces (supposedly- thankfully most of these are new to me.) "Corporate jargon and clichés are so pervasive that their use - or abuse - has yielded a buzzword of its own: "Deja Moo" (the feeling you've heard this bull before)."
+ Kmart attempts to revamp itself with new tagline and logo. "Kmart Holding Corp. has dumped its slogan — “Right Here. Right Now.” — and is tweaking its red-block K logo in the retailer’s latest attempt to fashion a message that resonates with consumers."
+ Superbrands in India names 101 of the top consumer brands in the country.
+ Ad billboards, trash cans hit Toronto. Not everyone is thrilled with the idea. "Councillor Joe Mihevc said the city's goal is simply to make it convenient for people to deposit their trash. "Our interest is the garbage can. They're not a garbage can. They're a billboard with a little garbage can attached. Why don't we just get the garbage can we need rather than buying a billboard and having the side benefit of a garbage can?" "Dave Meslin, of the Toronto Public Space Committee said, "It's a bit like a bus shelter with the bus shelter cut off. It's a garbage can inside an ad, there's no question about that.""
+ 'Rubberband Man' gives Office Max it's first Emmy nomination. Ad was created by DDB Worldwide. The other commercials nominated include 'Born A Donkey' for Budweiser- Production Co: Biscuit Filmworks, Ad Agency: Goodby, Silverstein & Partners, 'Dominoes' for Miller- Production Co: MJZ, Ad Agency: Young & Rubicam, Chicago, 'Door Music' for Saturn- Production Co: Anonymous Content, Ad Agency: Goodby, Silverstein & Partners, 'Interview' for United Airlines- Production Co: ACME Filmworks, Ad Agency: Fallon, and 'Outfit' for Citibank Identity Theft Card Protection- Production Co: Thomas Thomas Films, Ad Agency: Fallon.
Tuesday, July 20, 2004
[ Feel the funk ]
+ The Can is a collaborative art novel, being created by professional illustrators. Looks cool so far. If you're an illustrator you can submit work to be considered for your own page.
+ Effective advertising is all about pleasing the aural sense. "With the catchy session title 'Aural Sex', the session had to be quite a hoot. Armed with some good sound effects, Bruce Dunlop and Associates Australia's creative director Jens Hertzum's post tea break session did just more than just play by the ear. The session was a crash course in the audio element of the advertising. "Audience may not necessarily be watching but they are listening," he said. He spoke on tips and techniques that one can use on a daily basis to beef up their spots and deliver knock out sonic impact.While talking about the steamy world of promo and sound design, music sweetening and voice-over direction, track laying and mastering, Hertzum emphasised that you don't really need much special effect aka more moolah to prove that the ad is effective, good use of the audio feed will do the trick."
+ A potato chip war starts to sizzle in Chicago. Jays Foods Inc. filed a federal lawsuit Monday asking for a permanent injunction against a Frito-Lay Inc. billboard in Chicago, radio ads and other advertising that claim Chicagoans want to crunch on Lay's over Jays. Jays wants evidence for the claims that "Chicago prefers the taste of Lay's over Jays," as a billboard at La Salle and Chicago roars. The lawsuit alleges it is false and misleading advertising and that Frito-Lay is required to turn over its research if it wants to make that claim.
Sunday, July 18, 2004
[ Hot & Humid. Yum. ]
+ Animals on the underground is a neat site by Paul Middlewick showing the animals hidden in the tube lines of London's Underground system. It started off with an elephant 15 years ago and now there's a menagerie. Found at Creative Generalist.
+ Visual Thesaurus is a funky tool to visually show the connections in related words. Found at texturl.net.
+ The organisers of Penrith’s Saturday and Sunday open market have used "banners welcoming lap dancers, nudists and customers with smelly armpits to the Penrith market in the UK. The 13 banners, which were introduced after customers asked whether smokers and dogs were allowed, have been in use on market days and face the A66 next to junction 40 of the M6. Other members of society who are “welcome” at the market include asylum seekers, cross dressers, royalty, twitchers, Carlisle shopkeepers and Appleby residents." Sadly these banners "will have to come down from tomorrow after the local council decided they posed a risk to motorists".
+ Advertising critics from Canada.
+ Clampdown on A-board advertising on the Royal Mile in Edinburgh. So much of the business in that area is reliant on tourists and it's true that few would venture into a close without knowing what shop or shops are there.
+ If you're in London (or going to be there between now and October 10th), head to the Design Museum and check out the Saul Bass exhibit. "Often called the master of the film title sequence, American designer Saul Bass created an incredible array of titles over a career that spanned 50 years. Bass's best-known work was with directors such as Otto Preminger, Alfred Hitchcock and Martin Scorsese, but he created instantly recognisable images for many others."
+ The BBC reports that Marks & Spencer has been voted top retail brand in research carried out by the Superbrands Council. The nation's other favourite brands were Gillette, British Telecom, Duracell, Heinz and Jaguar cars. From the Superbrands site: "The definition of Superbrands that the judges bear in mind when scoring is as follows: “A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which (consciously or sub-consciously) customers want and recognise."
Friday, July 16, 2004
[
And now back to your regularly scheduled programming ]
Hello! The hiatus was wonderful. And now I'm ready to get back to the action.
+ Have you checked out this weeks print critic email yet? You should. The Pony ads are very cool.
+ Search-Style Ads Lift Brand Awareness, Study Says:
+ Copywriter and author Bruno Bouchet has writen a new book and used the internet to get the word out with a fun game where you get to throw food at baby boomers (and the books characters) who head to villas in the French countryside to sort out their midlife crisis (which is the basis for his book.) Check out his site here. (flash 6 req.)
+ Slim Fast drops Whoopi over her "bush" remark. "While I can appreciate what the Slim-Fast people need to do in order to protect their business, I must also do what I need to do as an artist, as a writer and as an American - not to mention as a comic," Goldberg said in a statement Thursday. "It's unfortunate that, in this country, the two cannot mesh."
Thursday, July 01, 2004
[ Hiatus ]
Hello to all four or five of you that read this regularly. There will be no new posts for a bit while I take a hiatus. In the meantime, check out the links to the right for some good, clean fun!
Posts will/should resume mid-July.
[
Hump Day Doldrums ]+ Art Years has an interesting advertising section on their site.
+ Adforum's forum.
+ Aguilera does Skecher's campaign. More here at Adland.
+ Bud's Real Men Of Genius campaign is about to pass thier 100th radio spot.
+ Daydreaming takes over the new Diesel print advertising campaign, created by KesselsKramer."The agency has created 30 new print ads to promote Diesel's autumn/winter collection and used the images as briefs for 30 creatives to make short films, which are to be hosted on Diesel.com. The advertising campaign will run globally in fashion and lifestyle titles, starting this week. Each of the images uses the idea that anything is possible in the world of daydreaming -- all the models are shown eyes closed and lost in their own worlds, often in surreal situations and positions. Taking up from this point, the short films also feature many surreal images, such as barking grandmothers, antique pornography and people who have animals living inside them."
+ Reason #1 to be careful when using stock photography. Yipes! Wonder if it lead to the Gateway account going into review. ;)
+ The Metropolitan Transportation Authority, the keeper of the region's mass transit system, is exploring selling naming rights to its subway stations, bus lines, bridges and tunnels. "Perhaps the most obvious existing example of a corporate name on a subway station? Times Square, formerly Long Acre Square, renamed in honor of The New York Times a century ago after the company moved its headquarters there."
+ Red Sox's Damon poses for Puma in their latest ads." Martin Bil, creative director at Renegade Marketing in New York, said the quiet way in which Damon does his own thing gives Puma a natural spokesman - distinctive, but not a real character. Bil, who also sports long hair and a beard, "but not the lantern jaw," views the Hello campaign as Puma's effort to "maintain that insider cool hipness without looking like (they're) trying to appeal to everyone all the time." "You have to be very careful when you grow a brand that started out (grassroots). It can very easily seem like you're selling out," he said. Other athletes tapped for the campaign were pro skateboarder Scott Bourne and Jamaican sprinter Usain Bolt, neither of whom is that well-known. Said Puma's Barney Waters: "We don't necessarily look at the statistics as much as the personality of the athlete." "
+ Scot stereotypes in advertising.
+ Buglife, the organisation committed to the preservation of all invertebrates, has hired FCB London to create an integrated campaign to publicise its mission in preventing extinctions. "The campaign's direct element consists of three invoices from bugs. For example, one is from Worm & Son and invites the recipient to donate £25 to Buglife for ploughing the soil allowing penetration of air and water so that fruit and vegetables can grow...An ambient element of the campaign, which will be placed on London pavements, features speech bubbles declaring lines such as "Hello! I'm walking here! I'm walking here!" and "I'd like to see you carry your house around everywhere". There will also be similar street posters and stickers on sandwiches and disposable coffee cups. Real dead insects will be featured in the ambient campaign on posters. Above-the-line work includes a series of billboards, a radio campaign and a print ad featuring the strapline: "Please don't use this newspaper as a weapon.""
Tuesday, July 27, 2004
[
Copy Ploppy ]+ Adding smell to advertising. Could this be the beginning of smell-o-vision? Just think of the implications this technology *could* have on advertising. If you were selling something like burgers, you could get that grill smell in someone's livingroom, or the smell of baking Cinabuns. For food marketers this seems like it could be a gold mine for them to work on this type of technology.
+ Ad shows coming to a screen near you. Seems like not just us ad grunts like watching ads.
+Fuse parodies two campaigns in one- Apple gets miffed. Shame that this parody does nothing for the Fuse brand. Sure they are trying to create a buzz with the types of images they have in the ads. But as people are confusing the ads with real Apple ads, it's not doing much for their own branding effort. Plus, Fuse is supposed to be a non-mainstream music channel. What's non-mainstream about lighting farts, wanking, and beer bongs? Maybe 10 or 20 years ago it was "shocking" and all. But now it's trite and going to hit a mainstream of young men. Not the non-mainstream they claim they are after. To be fair, they did a nice job on the art direction and design. But their Sally campaign was a lot stronger.
+ TBWA steals from itself? Check out these Badlanders for Sony "Mountain" and Adidas "Carry".
+ Edinburgh's Royal Mile sandwich board advertising problems heat up even more.
+ Undoing of classic brands- namely AT&T. "This increased competition in many industries underscores the new reality that few brands can be all things to all people these days. "The metaphor for American society is no longer the melting pot - it's the quilt," Donatiello said. "People no longer want to watch the same television show or use the same toothpaste." Judy Hopelain, managing partner at Prophet, a San Francisco-based consulting company that focuses on brands, added that big companies with iconic brands "are often too conscious of preserving their fat margins to realize they should be leading change." In fact, for some companies, a strong brand identity has been as much hindrance as help. Smith Corona was a leader in manual typewriters, and Polaroid had a lock on the instant camera market, but both companies wound up in bankruptcy when they could not extricate their identity from antiquated technologies."
+ Cult Brands- BusinessWeek/Interbrand's annual ranking of the world's most valuable brands shows the power of passionate consumers.
Saturday, July 24, 2004
[
Tidbits ]+ Office Stamps every creative needs. Beautiful.
+ Foil office. It was probably a bit easier to do this cubicle than to do that whole apartment. (hat tip Dab.)
+ God violates Intel trademark. Hah!(hat tip Dab.)
+ Apple.com does an article on CORE, St. Louis. Check out the gallery they put together for some nice design work. And yes, it was all done an a Mac. :)
+ Edinburgh agency, Family, does well, even though they started up as the market was tanking.
Thursday, July 22, 2004
[
Ad mumbo jumbo ]+ Moveon.org goes after "Fair and Balanced" claims. "The controversial US documentary, Outfoxed, which claims to uncover the Republican bias of Rupert Murdoch's Fox News, has become the top-selling DVD on Amazon.com, as the liberal political campaign behind the film gathers pace in the US. The number one ratings come as the liberal campaigning group MoveOn.org, which contributed £43,000 to Outfoxed's £163,000 budget, took out a full-page advert in the New York Times, declaring: "The Communists had Pravda. Republicans Have Fox". MoveOn and another political organisation, Common Cause, have also called on the US media regulator, the federal trade commission, to investigate whether the Fox News slogan "Fair and Balanced" amounts to deceptive advertising."
+ Saatchi & Saatchi branding executive Brad Stritch rebrands himself for the ladies. Just another reason to love The Onion. :D (hat tip to holger)
+ 25 workplace buzzwords and euphemisms making the rounds in the boardrooms and cubilces (supposedly- thankfully most of these are new to me.) "Corporate jargon and clichés are so pervasive that their use - or abuse - has yielded a buzzword of its own: "Deja Moo" (the feeling you've heard this bull before)."
+ Kmart attempts to revamp itself with new tagline and logo. "Kmart Holding Corp. has dumped its slogan — “Right Here. Right Now.” — and is tweaking its red-block K logo in the retailer’s latest attempt to fashion a message that resonates with consumers."
+ Superbrands in India names 101 of the top consumer brands in the country.
+ Ad billboards, trash cans hit Toronto. Not everyone is thrilled with the idea. "Councillor Joe Mihevc said the city's goal is simply to make it convenient for people to deposit their trash. "Our interest is the garbage can. They're not a garbage can. They're a billboard with a little garbage can attached. Why don't we just get the garbage can we need rather than buying a billboard and having the side benefit of a garbage can?" "Dave Meslin, of the Toronto Public Space Committee said, "It's a bit like a bus shelter with the bus shelter cut off. It's a garbage can inside an ad, there's no question about that.""
+ 'Rubberband Man' gives Office Max it's first Emmy nomination. Ad was created by DDB Worldwide. The other commercials nominated include 'Born A Donkey' for Budweiser- Production Co: Biscuit Filmworks, Ad Agency: Goodby, Silverstein & Partners, 'Dominoes' for Miller- Production Co: MJZ, Ad Agency: Young & Rubicam, Chicago, 'Door Music' for Saturn- Production Co: Anonymous Content, Ad Agency: Goodby, Silverstein & Partners, 'Interview' for United Airlines- Production Co: ACME Filmworks, Ad Agency: Fallon, and 'Outfit' for Citibank Identity Theft Card Protection- Production Co: Thomas Thomas Films, Ad Agency: Fallon.
Tuesday, July 20, 2004
[
Feel the funk ]+ The Can is a collaborative art novel, being created by professional illustrators. Looks cool so far. If you're an illustrator you can submit work to be considered for your own page.
+ Effective advertising is all about pleasing the aural sense. "With the catchy session title 'Aural Sex', the session had to be quite a hoot. Armed with some good sound effects, Bruce Dunlop and Associates Australia's creative director Jens Hertzum's post tea break session did just more than just play by the ear. The session was a crash course in the audio element of the advertising. "Audience may not necessarily be watching but they are listening," he said. He spoke on tips and techniques that one can use on a daily basis to beef up their spots and deliver knock out sonic impact.While talking about the steamy world of promo and sound design, music sweetening and voice-over direction, track laying and mastering, Hertzum emphasised that you don't really need much special effect aka more moolah to prove that the ad is effective, good use of the audio feed will do the trick."
+ A potato chip war starts to sizzle in Chicago. Jays Foods Inc. filed a federal lawsuit Monday asking for a permanent injunction against a Frito-Lay Inc. billboard in Chicago, radio ads and other advertising that claim Chicagoans want to crunch on Lay's over Jays. Jays wants evidence for the claims that "Chicago prefers the taste of Lay's over Jays," as a billboard at La Salle and Chicago roars. The lawsuit alleges it is false and misleading advertising and that Frito-Lay is required to turn over its research if it wants to make that claim.
Sunday, July 18, 2004
[
Hot & Humid. Yum. ]+ Animals on the underground is a neat site by Paul Middlewick showing the animals hidden in the tube lines of London's Underground system. It started off with an elephant 15 years ago and now there's a menagerie. Found at Creative Generalist.
+ Visual Thesaurus is a funky tool to visually show the connections in related words. Found at texturl.net.
+ The organisers of Penrith’s Saturday and Sunday open market have used "banners welcoming lap dancers, nudists and customers with smelly armpits to the Penrith market in the UK. The 13 banners, which were introduced after customers asked whether smokers and dogs were allowed, have been in use on market days and face the A66 next to junction 40 of the M6. Other members of society who are “welcome” at the market include asylum seekers, cross dressers, royalty, twitchers, Carlisle shopkeepers and Appleby residents." Sadly these banners "will have to come down from tomorrow after the local council decided they posed a risk to motorists".
+ Advertising critics from Canada.
+ Clampdown on A-board advertising on the Royal Mile in Edinburgh. So much of the business in that area is reliant on tourists and it's true that few would venture into a close without knowing what shop or shops are there.
+ If you're in London (or going to be there between now and October 10th), head to the Design Museum and check out the Saul Bass exhibit. "Often called the master of the film title sequence, American designer Saul Bass created an incredible array of titles over a career that spanned 50 years. Bass's best-known work was with directors such as Otto Preminger, Alfred Hitchcock and Martin Scorsese, but he created instantly recognisable images for many others."
+ The BBC reports that Marks & Spencer has been voted top retail brand in research carried out by the Superbrands Council. The nation's other favourite brands were Gillette, British Telecom, Duracell, Heinz and Jaguar cars. From the Superbrands site: "The definition of Superbrands that the judges bear in mind when scoring is as follows: “A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which (consciously or sub-consciously) customers want and recognise."
Friday, July 16, 2004
[
And now back to your regularly scheduled programming ]Hello! The hiatus was wonderful. And now I'm ready to get back to the action.
+ Have you checked out this weeks print critic email yet? You should. The Pony ads are very cool.
+ Search-Style Ads Lift Brand Awareness, Study Says:
Interesting. I suppose I can see why that would be. Sometimes I do actually look at the ads on the side when I do a search on google or something.
Contrary to generally held industry beliefs, sponsored text advertising does work for a number of branding objectives, according to a massive study by the Interactive Advertising Bureau (IAB) and Nielsen//NetRatings released Wednesday.
The study was done online with more than 10,500 participants using a controlled experimental design. It measured the brand impact of sponsored and contextual listings in the health, auto, beverage, electronics, retail and finance industries.
On average, respondents were 27 percent more likely to name a specific brand if it was in the top spot on the search results page, according to the study. Contextual listings -- text ads on non-search pages -- caused a 23 percent lift among respondents.
Placement was a key element. Ads in the top position on the search results page increased an aggregate of all the brand metrics by an average of 14 percent across the six industries. The effect fell dramatically as rankings went lower, the study found. For example, ads in the fifth position showed only a minor directional lift.
+ Copywriter and author Bruno Bouchet has writen a new book and used the internet to get the word out with a fun game where you get to throw food at baby boomers (and the books characters) who head to villas in the French countryside to sort out their midlife crisis (which is the basis for his book.) Check out his site here. (flash 6 req.)
+ Slim Fast drops Whoopi over her "bush" remark. "While I can appreciate what the Slim-Fast people need to do in order to protect their business, I must also do what I need to do as an artist, as a writer and as an American - not to mention as a comic," Goldberg said in a statement Thursday. "It's unfortunate that, in this country, the two cannot mesh."
Thursday, July 01, 2004
[
Hiatus ]Hello to all four or five of you that read this regularly. There will be no new posts for a bit while I take a hiatus. In the meantime, check out the links to the right for some good, clean fun!
Posts will/should resume mid-July.
Cup of Java © 2002-2009
keep on using that brain.