Caffeinated posts from a copywriter/adgrunt. I write about advertising, design, astronomy, cooking, and pretty much anything else that strikes my fancy, including random bits of reference info for work purposes. You may also know me as 'that other gal' who helps run Adland. | make contact | RSS Feed | ATOM
Monday, December 22, 2003
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Happy Winter Solstice ]
Adage looks back at 2003 and so does ad-rag.com. ;)
Chevrolet is using "An American Revolution" as its tag line for a major new ad campaign that began Friday, Dec. 19. Chevrolet is trying a new tone with the ads: "acceptable rebellion," said Kim Kosak, Chevrolet's general director for advertising and sales promotion, at a press event here last week. She described the campaign's message as "confident without being arrogant and fun at the same time."
A survey by Trojan condoms show those in advertising and marketing are the most willing to have an office romance. The next jobs on the list are those in financial services, sales and people who work in call centres. Are you surprised?
US government sponsors ad campaign for breastfeeding. The overall goal of the campaign is to increase the proportion of mothers who breastfeed their babies in the early postpartum period to 75% and those within 6 months postpartum to 50% by the year 2010. Ads have been created by the Ad Council in NYC. I had no idea there was a government group doing this. Odd.
[
Happy Winter Solstice ]Adage looks back at 2003 and so does ad-rag.com. ;)
Chevrolet is using "An American Revolution" as its tag line for a major new ad campaign that began Friday, Dec. 19. Chevrolet is trying a new tone with the ads: "acceptable rebellion," said Kim Kosak, Chevrolet's general director for advertising and sales promotion, at a press event here last week. She described the campaign's message as "confident without being arrogant and fun at the same time."
A survey by Trojan condoms show those in advertising and marketing are the most willing to have an office romance. The next jobs on the list are those in financial services, sales and people who work in call centres. Are you surprised?
US government sponsors ad campaign for breastfeeding. The overall goal of the campaign is to increase the proportion of mothers who breastfeed their babies in the early postpartum period to 75% and those within 6 months postpartum to 50% by the year 2010. Ads have been created by the Ad Council in NYC. I had no idea there was a government group doing this. Odd.
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